BRAND + CONTENT LEAD

This is an opportunity to help build a brand that becomes impossible to ignore.

You will start by executing the VANROOY Marketing Playbook … learning how we think, how we communicate, and how we show up. From there, you will help systemize, refine, and eventually evolve it.

You will work directly with our founders … daily.
You will be expected to bring ideas … not wait for them.
You will help translate design thinking into content that attracts the right clients and builds real authority.

If you’re looking for a role where you’re told exactly what to do … this is not it.

If you want to take ownership, think critically, and build something meaningful … keep reading.

 

WHAT YOU’LL DO

 

Phase 1: Learn + Execute

• Execute the VANROOY Marketing Playbook across platforms: 
  • • Instagram
    • Facebook 
    • Meta A/B advertising 
    • LinkedIn (VANROOY + Christine + Jerry profiles) 
• Create and schedule: 
  • • ~5 posts/week (IG/FB) 
    • Ongoing stories (~3/week minimum) 
    • 1 LinkedIn post/week per profile 
• Develop content that is: 
  • • design-forward 
    • editorial in tone 
    • aligned with VANROOY’s level of taste 
• Collaborate closely with founders to: 
  • • extract ideas 
    • script content 
    • direct on-camera presence (we are the face… you guide it) 
• Use tools like: 
  • • Adobe Creative Suite (preferred) 
    • Canva / Adobe Express 
    • Later (scheduling) 
    • Mailchimp (email) 
    • OneDrive (organization) 
    • AI tools like ChatGPT + Claude

 Phase 2: Systemize + Optimize

• Build a content system that includes:
  • • clear posting cadence
    • content pillars
    • internal deadlines
    • review + approval workflows
    • performance tracking + insights
• Create a process that feels consistent, intentional, and repeatable
• Ensure nothing feels rushed, off-brand, or reactive
• Help define what “working” actually looks like (engagement, inquiries, growth)

Phase 3: Expand + Lead

• Build out a team (as needed based on Marketing budget)
• Build out systems and manage them.
• Launch and manage monthly email newsletters 
• Update and maintain Website portfolios 
• Submit projects to: 
  • Publications 
  • Competitions 
• Support Conference placements & Speaking opportunities
• Consider expantion into:
  • •  Youtube
    • Tictock

At this stage … you are no longer just executing.
You are helping lead and compensation structure will change.

 

WHAT WE ARE LOOKING FOR 

 

We are not hiring based on a resume. We are hiring based on how you think. 

You might be a perfect fit if you are: 

• Obsessive about design, branding, and aesthetics  
• Already creating content on your own (for yourself or others)  
• Self-taught and resourceful… you figure things out  
• Opinionated… you have ideas and are willing to share them  
• Unconventional… you didn’t follow a perfect path, but you’re driven  

You should be comfortable: 

• Working in a fast-paced, idea-driven environment  
• Receiving direct, honest feedback (we move quickly and expect iteration)  
• Taking creative risks… with reasoning behind them  
• Owning your work from idea → execution → refinement  

You should have: 

• Strong visual taste (this is non-negotiable)  
• Ability to create editorial, lifestyle, design-forward content  
• Experience with Adobe Illustrator (or equivalent tools)  
• Understanding of social platforms and content flow  

You do not need a degree.  You do need drive, curiosity, and standards.  

 

DEAL BREAKERS 

 

This will not work if you: 

• Wait to be told what to do  
• Play it safe creatively  
• Produce templated or low-taste work  
• Struggle with direct feedback  
• Miss deadlines or lack follow-through  
• Need constant validation  

Also… character matters. 

We are building something meaningful. We expect: 

• Respect  
• Integrity  
• Awareness of how you show up publicly (in all areas of life).  
• Consistancy

 

WHAT SUCCESS LOOKS LIKE

 

You will understand VANROOY so deeply that you don’t just represent the brand … you think like it, create like it, and help shape where it goes next.

You will have built a content engine / system that reflects VANROOY with precision and edge … and it will feel like you were instrumental in shaping the brand’s voice, presence, and momentum.

It will feel like you built it alongside us … and you’re actively pushing it forward.

 

GROWTH OPPORTUNITY

 

This role is designed to grow. 

If you can make this work … you won’t stay in this position.

You will evolve into a marketing leader within VANROOY … with the potential to become a CMO.

You will:

• Work directly with founders 
• Be part of high-level strategy 
• Help shape the future of the brand 

And if you’re truly exceptional … we will support your long-term growth beyond VANROOY as well.

 

HOW TO APPLY 

We are not looking for a standard application. 

Show us how you think. 

Submit (3mb max) to hello@vanrooydesign.com:

1. “How I Would Market VANROOY” 
   • A short deck, PDF, or presentation.  
   • Define our target clients and how you would market to them.
   • We’re not looking for perfection… we’re looking for how you think and how you would approach this position. 
2. A brand you love 
   • Tell us why.  
   • What are they doing well? 
   • What are they doing that sets them apart from their competition?  
3. Your work 
   • Personal brand, past projects, or anything you’ve created.  

 

GUIDELINES

• Standardized Naming Convention: 2026_Name_Portfolio.pdf
• Our team does not “download” files
• PDF format is prefered
• Web-based portfolios such as Behance or Linkedin are acceptible
• View only cloud storage files in Google Drive, Onedrive, or Dropbox
• NO zip files

If this excites you… you’ll know. 

If it feels intimidating… that’s probably a good sign. 

Apply accordingly.