BRAND + CONTENT LEAD

This is an opportunity to help build a brand that becomes impossible to ignore.

You will start by executing the VANROOY Marketing Playbook… learning how we think, how we communicate, and how we show up. From there, you will help systemize, refine, and eventually evolve it.

You will work directly with our founders … daily.
You will be expected to bring ideas … not wait for them.
You will help translate design thinking into content that attracts the right clients and builds real authority.

If you’re looking for a role where you’re told exactly what to do … this is not it.

If you want to take ownership, think critically, and build something meaningful … keep reading.

WHAT YOU’LL DO

Phase 1: Learn + Execute

• Execute the VANROOY Marketing Playbook across platforms: 
  • • Instagram
    • Facebook 
    • Meta A/B advertising 
    • LinkedIn (VANROOY + Christine + Jerry profiles) 
• Create and schedule: 
  • • ~5 posts/week (IG/FB) 
    • Ongoing stories (~3/week minimum) 
    • 1 LinkedIn post/week per profile 
• Develop content that is: 
  • • design-forward 
    • editorial in tone 
    • aligned with VANROOY’s level of taste 
• Collaborate closely with founders to: 
  • • extract ideas 
    • script content 
    • direct on-camera presence (we are the face… you guide it) 
• Use tools like: 
  • • Adobe Creative Suite (preferred) 
    • Canva / Adobe Express 
    • Later (scheduling) 
    • Mailchimp (email) 
    • OneDrive (organization) 
    • AI tools like ChatGPT + Claude

 Phase 2: Systemize + Optimize

• Build a content system that includes:
  • • clear posting cadence
    • content pillars
    • internal deadlines
    • review + approval workflows
    • performance tracking + insights
• Create a process that feels consistent, intentional, and repeatable
• Ensure nothing feels rushed, off-brand, or reactive
• Help define what “working” actually looks like (engagement, inquiries, growth)

Phase 3: Expand + Lead

• Launch and manage monthly email newsletters 
• Update and maintain Website portfolios 
• Submit projects to: 
  • Publications 
  • Competitions 
• Support Conference placements & Speaking opportunities
• Consider expantion into:
  • •  Youtube
    • Tictock

At this stage … you are no longer just executing.
You are helping lead and compensation structure will change.

WHAT WE ARE LOOKING FOR 

We are not hiring based on a resume. We are hiring based on how you think. 

You might be a perfect fit if you are: 

• Obsessive about design, branding, and aesthetics  
• Already creating content on your own (for yourself or others)  
• Self-taught and resourceful… you figure things out  
• Opinionated… you have ideas and are willing to share them  
• Unconventional… you didn’t follow a perfect path, but you’re driven  

You should be comfortable: 

• Working in a fast-paced, idea-driven environment  
• Receiving direct, honest feedback (we move quickly and expect iteration)  
• Taking creative risks… with reasoning behind them  
• Owning your work from idea → execution → refinement  

You should have: 

• Strong visual taste (this is non-negotiable)  
• Ability to create editorial, lifestyle, design-forward content  
• Experience with Adobe Illustrator (or equivalent tools)  
• Understanding of social platforms and content flow  

You do not need a degree.  You do need drive, curiosity, and standards.  

DEAL BREAKERS 

This will not work if you: 

• Wait to be told what to do  
• Play it safe creatively  
• Produce templated or low-taste work  
• Struggle with direct feedback  
• Miss deadlines or lack follow-through  
• Need constant validation  

Also… character matters. 

We are building something meaningful. We expect: 

• Respect  
• Integrity  
• Awareness of how you show up publicly (in all areas of life).  
• Consistancy

WHAT SUCCESS LOOKS LIKE

You will understand VANROOY so deeply that you don’t just represent the brand … you think like it, create like it, and help shape where it goes next.

You will have built a content engine / system that reflects VANROOY with precision and edge … and it will feel like you were instrumental in shaping the brand’s voice, presence, and momentum.

It will feel like you built it alongside us … and you’re actively pushing it forward.

GROWTH OPPORTUNITY

This role is designed to grow. 

If you can make this work … you won’t stay in this position.

You will evolve into a marketing leader within VANROOY … with the potential to become a CMO.

You will:

• Work directly with founders 
• Be part of high-level strategy 
• Help shape the future of the brand 

And if you’re truly exceptional … we will support your long-term growth beyond VANROOY as well.

HOW TO APPLY 

We are not looking for a standard application. 

Show us how you think. 

Submit (3mb max) to hello@vanrooydesign.com:

1. “How I Would Market VANROOY” 
   • A short deck, PDF, or presentation.  
   • Define our target clients and how you would market to them.
   • We’re not looking for perfection… we’re looking for how you think and how you would approach this position. 
2. A brand you love 
   • Tell us why.  
   • What are they doing well? 
   • What are they doing that sets them apart from their competition?  
3. Your work 
   • Personal brand, past projects, or anything you’ve created.  

GUIDELINES

• Standardized Naming Convention: 2026_Name_Portfolio.pdf
• Our team does not “download” files
• PDF format is prefered
• Web-based portfolios such as Behance or Linkedin are acceptible
• View only cloud storage files in Google Drive, Onedrive, or Dropbox
• NO zip files

If this excites you… you’ll know. 

If it feels intimidating… that’s probably a good sign. 

Apply accordingly.